X kg cleaned up to date


We believe spending time outdoors reinforces your connection to nature and strengthens the desire to protect the natural world. That is why we have chosen to implement our very own system of nature compensation that simultaneously cleans up the environment and supports impoverished communities around the globe.

We have teamed up with Empower, who implement a system based on the long-standing success of the Scandinavian plastic bottle recycling system. By giving plastic a value, people are incentivised to recycle it.

1kg of plastic waste cleaned up per pair of eyewear sold

For every pair of eyewear sold we ensure a minimum 1 kg of plastic waste is collected and recycled. 

This is our way of ensuring that while our sunglasses are inevitably adding durable plastic to the world, considerably more single-use plastic is collected and recycled. 

engaging and supporting communities globally

Our partner, Empower, work with organisations around the world to provide more income for vulnerable groups of people.

Your support provides a working salary for the financially disadvantaged.

A Tracking System that highlights your individual impact

Using a global deposit system for plastic waste, every donation is fully traceable to the exact time and location where the plastic is collected on your behalf.

All our customers will receive an update following a purchase with the amount, the location and images of the cleanup they helped fund.

Thanks to your support, this system is now being exported across the globe, and cleanup projects have helped transform landscapes in countries such as:

  • Nigeria
  • Tanzania
  • India
  • Sri Lanka


Your VALLONs will always be sent in our plastic-free packaging.

Plastic Impact Map

Where have plastic cleanup projects been taking place?